This season, the brand launched "Cuirism" as a new system of expression to shape its aesthetic of "Chaotic Elegance."
Cuirism 1 will focus on the main theme of "Sense of touch" and will attempt experiments to develop products based on original hypotheses and considerations regarding the complex relationships between time, space, matter and consciousness.

In this collection, the brand also embarked on a first attempt at fusing its products with metal parts, and sought to acquire new design methods by incorporating the dual nature of superficial/inner aspects found in jewelry.

In order to visualize the multi-layered nature of these newly added elements, the visual look was shot in London, England, as the first attempt to do so overseas. German photographer LARA ANGELIL, who is based in London, Paris, and New York, was in charge of the photography as a new collaborator whose work resonates with the brand's aesthetic. LARA's delicate and dynamic perspective and emotive abstract expression give the products space and vitality.

A product collection that aims to create valuable leather cultural materials for future generations.
This experimental project explores a unique aesthetic called "Chaotic Elegance" through a variety of observation and consideration methods, focusing on the interaction that occurs between material (leather products) and space, and the spontaneous changes in aesthetic sense and emotions that arise as a result of this interaction.